Duties and Responsibilities

Essential Functions:

• Develops and implements public relations strategies that align with enterprise goals and support key initiatives across clinical, operational, and community domains.
• Leads and participates in cross-functional planning efforts to ensure alignment and integration across all areas of public relations.
• Crafts clear, compelling messaging for press releases, executive communications, media pitches, public statements, and events.
• Serves as a strategic advisor to internal departments and leaders, providing guidance on public positioning, messaging, and media opportunities.
• Builds strong relationships with external partners, including media outlets, community organizations, and industry groups.
• Manages multi-channel campaigns and initiatives from concept to execution, ensuring timely delivery and measurable outcomes.
• Monitors public sentiment and emerging issues to inform proactive communication strategies.
• Develops metrics for all thought leaders plans, contributes to function’s dashboards and embraces evidence-based communication planning.
• Supports crisis communication efforts and serves as Public Information Officer on-call.
• Works collaboratively with Marketing & Patient Communications, Internal Communications, Creative Services and external PR agency to deliver high impact integrated plans.
• Regularly scans internal and external environment for best practices and opportunities; manages issues and opportunities impacting the system’s reputation and brand.
• Ensures compliance with WellSpan brand identity and nomenclature standards across all services, physician practices and facilities within local system of care, as well as Marketing and Communications.
• Responsible for photography and videography of system functions and other related activities.
• Serves as a role model and coach to internal communications specialists and oversight on tactical execution.

Common Expectations:

• Maintains established policies and procedures, objectives, quality assessment and safety standards.
• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.

Travel Requirements:

• Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.