Senior Vice President & Chief Marketing and Communications Officer
Lyndsay Douglass
Executive Recruitment Program Director
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WellSpan Health is a leading integrated health system dedicated to improving the health and well-being of the communities we serve. With a team of more than 23,000 employees, WellSpan includes twelve hospitals, more than 250 care locations, home care services, and a behavioral health organization serving central Pennsylvania and northern Maryland.
The Senior Vice President & Chief Marketing and Communications Officer will lead an integrated marketing, communications, and brand strategy function that advances WellSpan's strategic priorities and strengthens our position as the region's leading health system. This executive will translate enterprise strategy into compelling brand, consumer engagement, and communications initiatives that drive growth, enhance reputation, and deepen connections with patients, team members, physicians, and the communities we serve.
Key Responsibilities:
- Develops and executes comprehensive communication and marketing strategies that align with WellSpan’s business objectives and drives measurable results.
- Leads the brand management efforts to ensure a strong, consistent brand identity across all marketing and communication materials and channels.
- Ensures the creation and distribution of compelling content for various platforms, including digital, print, social media and events.
- Develops and executes strategic public relations strategies to build reputation, including media relations strategy, awards strategy press, community sponsorship strategy, and crisis communication.
- Collaborates with cross-functional teams to ensure cohesive and effective communication strategies.
- Develops data driven approaches; monitors and analyzes market trends, competitor activities, and customer insights to inform decisions.
- Understands the business, industry, and external environment, and advocates internally to ensure that organizational actions match intention and message.
- Serves as a vocal and trusted counselor to executive team.
- Provides leadership and mentorship to the marketing and communications team, fostering a culture of creativity, innovation and excellence in execution.
- Establishes and maintains relationships with key stakeholders, including customers, partners, and industry influencers.
- Excels as thinker, writer, speaker, listener, and team leader.
- Develop budget(s) for the department and allocate funds within budget(s) to accomplish objectives.
- Develop relationships with community agencies, groups and professional affiliations as appropriate.
- Provide outstanding service to all customers; foster teamwork; and practice fiscal responsibility through improvement and innovation.
Qualifications
- Bachelor's degree required; Master's degree in business, healthcare administration, communications, marketing, or a related field preferred.
- Minimum of 15 years of progressive executive leadership experience in a large, complex healthcare organization, with demonstrated success driving growth, brand differentiation, and market-leading performance.
- Proven track record of developing and executing enterprise-wide marketing, brand, communications, and stakeholder engagement strategies that support organizational objectives and measurable business outcomes.
- Deep understanding of healthcare industry trends, consumer behavior, market dynamics, reputation management, and emerging communications channels.
- Exceptional executive communication, relationship-building, and influencing skills, with the ability to engage effectively with senior leaders, physicians, team members, community stakeholders, and media partners.
- Demonstrated success leading, developing, and inspiring high-performing multidisciplinary teams while fostering a culture of collaboration, innovation, accountability, and inclusion.
- Experience leading organizational change, managing complex issues, and serving as a trusted strategic advisor to executive leadership
You’re unique and you belong here.
At WellSpan Health, we are committed to treating all applicants fairly, regardless of their job classification. If you require assistance or accommodation due to a disability, please reach out to us via email at careers@wellspan.org. We will evaluate requests for accommodation on a case-by-case basis. Please note that we will only respond to inquiries related to reasonable accommodation from this email address. Rest assured, all requests for assistance or accommodation are handled confidentially, allowing applicants to share their needs openly and honestly with us.
Team Member Benefits
Did you know we’ve already invested to keep medical insurance premiums stable and will continue to invest to ensure they remain unchanged in 2026?
Our medical, dental and vision benefits are among the best in the country, with team members contributing only about 13% of their payroll wages—far below the national average.
In our most popular plan, WellSpan Plus, you pay 0% co-insurance after meeting your deductible. Even in our other plans, the coinsurance rate is just 5%, which is significantly lower than the typical cost for health care workers.
Ready to learn more about our comprehensive benefits? Visit WellSpan Benefits.
- Sign on incentives for new employees
- Medical, dental and vision insurance
- Life and accidental death insurance
- PTO bridging
- Short term disability
- Contact us to learn more
Welcome. Respect. Value.
Belonging at WellSpan
WellSpan Health creates an environment that fosters belonging, ensures every team member feels comfortable, connected and able to contribute and delivers personalized experiences that empower everyone to excel.
At WellSpan, people aren’t just employees. We’re individuals, and we want to be treated as unique human beings. That’s why we’re committed to creating One Size Fits One Human Experiences. After all, we are friends and neighbors, serving and working alongside our friends and neighbors.
WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability or any other legally protected characteristic. WellSpan Health does, however, have a tobacco-free/nicotine-free hiring policy.
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