Social Media Manager - Communications

York, PA | Professional | Tracking Code: 99516

This is a remote position.

Requirement to travel to onsite meetings within WellSpan's footprint. 


Job Description

The Social Media Manager is a proactive, innovative, and strategic communications professional who works to advance WellSpan Health’s image and reputation as a leading health care provider through strategic social media outreach and response. The Social Media Manager works to effectively position WellSpan’s care, experts, services, and impact among key stakeholders and helps to mitigate reputational risk through effective management of various social media platforms. The Social Media Manager contributes to an integrated, collaborative, data-driven Communications team that is known for high reliability and excellence in execution. The role reports to the Director of Communications and works closely and collaboratively with the Senior Manager – Digital Communications and the Senior Manager – Media Relations.


Duties and Responsibilities

  1. Develops and executes a comprehensive strategy for WellSpan’s corporate social media platforms using data and best practices.
  2. Works collaboratively with the Communications team and health system leaders to understand priorities and propose, develop and implement social media strategies to support specific annual plans and specific high-priority initiatives.
  3. Develops and executes multi-channel social media campaigns.
  4. Manages all WellSpan social media platforms including but not limited to Facebook, Instagram, LinkedIn, Twitter and others as needed or implemented. Manages content distribution using channels directly as well as other social media management tools.
  5. Identifies social media opportunities highlighting WellSpan’s mission, vision, values, clinical excellence, innovation and community impact, and other strategic priorities.
  6. Owns the social media content calendar and ensures posts and all assets are accurate, compelling, in our brand voice and aligned with WellSpan priorities.
  7. Manages organic and paid social content; including gathering, organizing, editing, posting and analyzing performance of content generated by team members.
  8. Curates, manages, writes and edits accurate and compelling social media content for all platforms.
  9. Ensures high quality images, graphics and other assets for all social posts.
  10. Recommends KPIs, tracks and analyzes performance across channels and proactively makes recommendations for improvement. Reports monthly, quarterly and annually on social media results.
  11. Creates and owns engagement strategy and monitors all comments and responds or escalates per established protocols.
  12. Monitors current events, social media and digital trends and changes in order to make strategic recommendations for enhancing WellSpan’s social media efforts.
  13. Provides social media training to WellSpan team members as needed.
  14. Supports social media needs after hours and on weekends when necessary.
  15. Supports crisis and disaster plans as needed.
  16. May support other writing needs on occasion.
  17. Obtains appropriate consent forms from interviewees and maintains compliance with HIPPA.


  • Minimum Experience:
    • 5-7 years managing a comprehensive social media program
      • Communications, Digital Media, Journalism or Public Relations, preferably with experience in a large, complex healthcare organization


  • Minimum Education:
    • Bachelor's Degree


  • Skills
    • Proven ability to apply communications strategies to high-level organizational priorities;
    • Proven experience developing effective, comprehensive social media strategies and analyses for an organization and for individual campaigns;
    • Proven ability to develop and implement strategies to increase share of voice;
    • Deep experience with social media management and analytics tools;
    • Experience with graphic design and photography software preferred;
    • Experience analyzing social media metrics and making recommendations to optimize results, detail-oriented; critical thinking;
    • Ability to successfully adapt to new processes and tools and work under tight deadlines; a
    • Ability to organize information and content for senior level approvals;
    • Superior writing and editing skills in alignment with AP Style and brand guidelines and solid interpersonal skills.
    • Proficiency with Microsoft Office Suite, Adobe Creative Cloud Suite, Canva, and social media management tools such as Meltwater, Hootsuite, Sprout Social or other similar tools.
    • Experience in managing all aspects of social media platforms including Meta Business Suite and Meta Business Manager; Insights, Ad Manager, Google Analytics, and other relevant social media tools.



Lyndsay Douglass
Lyndsay Douglass
Executive Recruiter

WellSpan invests in you!

Join WellSpan, where we invest in our team members:

  • $17 minimum wage starting July 2, 2023
  • Enhanced weekend differential for most hourly employees
  • More than $245M invested in merit increases, rewards and educational support in the past two years
  • Competitive salaries, benefits, paid time off and a commitment to diversity

Join us and make a difference.

Best of the Best Awards

Employment Benefits

  • Sign-on incentives for new employees
  • Medical, dental and vision insurance
  • Life and accidental death insurance
  • Supplemental life insurance
  • Retirement savings plan
  • Paid time off (PTO)
  • PTO bridging
  • Short-term disability
  • Educational assistance
  • Forgivable loan
  • Flexible spending
  • Credit union
  • Employee recreational activities
  • Childcare
  • Complimentary medicine discounts
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Welcome. Respect. Value.

Diversity, Equity & Inclusion at WellSpan

WellSpan Health recognizes and honors the diversity of our team members, patients and neighbors, and we embrace all the human characteristics that make us similar and unique. We strive to make every person feel welcomed, respected and valued by creating a safe and inclusive environment to which we all feel a sense of belonging. We are equally committed to ensuring all team members have the opportunity to excel and are positioned for success through equitable policies, practices and resources.

WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability or any other legally protected characteristic. WellSpan Health does, however, have a tobacco-free/nicotine-free hiring policy.

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Quality of Life

Founded in 1741, the city of York is considered by many as the first capital of the United States. The Articles of Confederation were signed by the Second Continental Congress here in 1777. Its beautifully restored historic district is an architectural treasure. While York retains its farming and manufacturing heritage, at its heart York is a thriving cultural community that has attracted creative talent and innovative entrepreneurial investors from across the nation.

Life in York County offers affordable housing, options for higher education, a thriving arts and cultural community, historical attractions, parks and recreational resources, semi-professional baseball team, fine dining and more — within an easy drive of major East Coast cities.

York County residents can find local employment in healthcare, manufacturing, technology, agricultural and service sectors. (Patient population: 445,000)

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