Senior Media Relations & Communications Specialist

York, PA | Professional | Tracking Code: 51383

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General Summary:

 

 


Under the general supervision of the Senior Director-Public Relations & Communications, coordinates media relations, strategic communications and crisis communications efforts and builds an effective relationship between the news media and the organizations that comprise the System. Writes and edits articles, media releases, blogs and related copy for print, video, and digital media.

 

Duties and Responsibilities:

1 Coordinates the planning and execution of media relations, crisis communications and strategic communications activities. Provides editorial guidance to contributing writers of System publications and other communications efforts, ensuring consistency of message.
2 Serves as official spokesperson for the System and/or System entities to the media on events and news stories; determines the appropriateness of media requests for information and formulates the content, timing, and manner of media releases, in accordance with appropriate policies. Serves as public information officer for the assigned entities of the System and participates in all System disaster planning activities in this capacity.
3 Continuously scans the internal and external environment, understands the organizations major strategic and operating priorities and proactively identifies opportunities to engage members of the news media, employees, stakeholders, and other community members in communicating information that strengthens the WellSpan brand.
4 Writes, edits and otherwise develops copy for news releases, feature stories and online content. Coordinates efforts to disseminate information to promote the Systems brand. Determines appropriate media and distribution techniques.
5 Plans the focus and techniques of assigned projects to meet the goals and objectives of the System's public relations programs; participates in assessing the quality and effectiveness of the public relations effort and contributes ideas for future public relations activities.
6 Counsels and provides public relations guidance and technical support to assigned areas.

Required Experience

Minimum Education:              

 

Bachelor's Degree

 

 

Minimum Experience:           

 

3 - 5 years

 

 

Minimum Field Of Expertise:         

 

Public relations, journalism or communications


Quality of Life

WellSpan Health is an integrated health system that serves the communities of central Pennsylvania and northern Maryland. The organization is comprised of a multispecialty medical group of more than 1,200 physicians and advanced practice clinicians, a regional behavioral health organization, a home care organization, six respected hospitals, more than 15,000 employees, and 140 patient care locations. WellSpan is a charitable, mission-driven organization, committed to exceptional care for all, lifelong wellness and healthy communities. We are committed to transforming the health of the communities we serve and to educating the next generation of clinicians, staff and leaders.

Quality of Life
Quality of Life

Founded in 1741, the city of York is considered by many as the first capital of the United States. The Articles of Confederation were signed by the Second Continental Congress here in 1777. Its beautifully restored historic district is an architectural treasure. While York retains its farming and manufacturing heritage, at its heart York is a thriving cultural community that has attracted creative talent and innovative entrepreneurial investors from across the nation.

Life in York County offers affordable housing, options for higher education, a thriving arts and cultural community, historical attractions, parks and recreational resources, semi-professional baseball team, fine dining and more — within an easy drive of major East Coast cities.

York County residents can find local employment in healthcare, manufacturing, technology, agricultural and service sectors. (Patient population: 445,000)

Equal Opportunity Employment

WellSpan Health is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color or any other protected class. WellSpan Health does, however, have a tobacco-free/nicotine-free hiring policy.

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