York, PA | Professional | Tracking Code: 77518

Director of Product Strategy Digital Health - WellSpan Innovations

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Ed Pritchard
Ed Pritchard
Sr. Talent Acquisition Consultant

General Summary:



The Director, Enterprise Digital Health & Ventures (Product Strategy), under the supervision of and accountable to the Senior Director, Enterprise Digital Health & Ventures, performs diversified duties to manage a portfolio of digital health products and/or platforms and lead a team of product strategists. The Director will be responsible for defining the future state of the enterprise virtual care and telehealth strategy. 



Duties and Responsibilities:



Define and oversee strategic direction, vision and scope for Enterprise Digital Health products and/or platforms including Telehealth.

Lead a team by using lean principles; and high-performance operating, customer service, strategic planning and growth-mindset methods

Mentor colleagues within the innovation team and across the organization. Serve the organization as a preeminent expert on innovation-related subjects like digital/connected health, human-centered design, digital marketing, modern advertising strategies, marketing automation, etc.

Collaborate with internal and external stakeholders to build and promote Enterprise Digital Health initiatives

Establish and monitor key performance indicators to inform quality improvement programs, future development and expansion opportunities

Ensure the quality and timely delivery of project initiatives

Provide project scoping, project planning, execution and problem-solving

Communicate project status and deliverables, obtain and apply feedback, anticipate client needs and identify new opportunities

Foster collaboration with other departments, organizations and vendor

Develop and maintain a pipeline of strategic product concepts and develop product road maps representing 3 – 12 month rolling view which support a growth business, expansion of business partnerships and evolving enterprise priorities





Bachelors Degree 

 Advanced degrees and certifications (Preferred) 

8-10 years experience in a digital health, virtual care  and telehealth role(s) 

Applicable business, digital and/or product management experience

Ability to provide vision for the digital health space

Demonstrated organized, detail-oriented and structured thinking & execution. 

Prioritize as needed in order to meet deadlines, demonstrated high level decision-making, judgement and proactivity

Ability to manage multiple projects and teams 





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Why WellSpan Health?

WellSpan Health is an integrated health system that serves the communities of central Pennsylvania and northern Maryland. The organization comprises a multispecialty medical group of more than 1,600 physicians and advanced practice providers, a regional behavioral health organization, a home care organization, eight respected hospitals, more than 20,000 employees and 200 patient care locations. WellSpan is a charitable, mission-driven organization committed to exceptional care for all, lifelong wellness and healthy communities. We are committed to transforming the health of the communities we serve and to educating the next generation of clinicians, staff and leaders.

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